Defining your targets, developing your story and making a splash: We help with all aspects of marketing.
Differentiate or Die*
Welcome to the wired world, where every day three million new web pages are published, the average professional receives dozens of email messages (or more), and the typical consumer is exposed to hundreds of advertisements.
In this environment, it's not enough to have a good story. The story must be told well (and told again and again) if it's to be absorbed by your targets and resonate.
Content Development and Project Management
The Corporate Storyteller helps clients develop and tell better, more differentiated stories. We develop marketing strategies and communications that leverage expertise to create buzz, build brands, establish reputations and generate sales — so companies like yours can be understood and successful. We provide counsel, develop content and manage projects and programs of all sizes.
Our work is grounded in rigorous qualitative and competitive research, business plan review, and other internal and external analysis. Specialties include:
Corporate and organizational story development
- Brand positioning
- Positioning statement development, including marketing taglines
- Visual/graphic identity, including logos and style guides
- Corporate, product, property and URL naming
Media relations (corporate, product, event) and social media
- Media campaign planning and outreach, including social media engagement and community building
- Print and video news release development
- Media event planning and implementation
- B-roll production
- Media relations results measurement
Marketing and advertising
- Corporate and product collateral, including brochures and sales sheets
- Client communications, including newsletters
- Internal/employee communications
- Advertising and direct mail, including online advertising and search-engine marketing (SEM) -- We are Google AdWords certified!
- Email newsletters and marketing
- Social media marketing, including blogging (engagement and community building) -- We are Hootsuite certified!
- Tradeshow booth design and production
- Franchise system support
Websites and presentations
- Mapping and content development for websites, including client extranets and employee intranets
- Website design
- Search-engine optimization (SEO) and search-engine marketing -- We are Google AdWords certified!
- Micro and mobile sites
- PowerPoint, video, multimedia presentations
- Data visualization
- Market research, including competitive research
- Customer interviews and case studies
- Online and offline surveys
- Focus groups
Latino marketing/Spanish-language media relations
Financial communications/annual reports
- Annual report writing and project management
- Bylined articles and op-ed pieces
* With Respect to Jack Trout, a Pioneer in Positioning