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In business as in life, nothing's better than a good story.

You Need The Corporate Storyteller When...

  • Your corporate or organizational story as told through your marketing communications is weak relative to the strength of your value proposition — or relative to your competitors
  • You don't know how well your story is resonating with customers or prospects
  • You're about to launch a new company, organization, product or service
  • You reach a critical milestone in the evolution of your organization, and need to tell people about it in the most effective ways
  • Your sales tools don't generate the results they should
  • You're not using public relations (free media), advertising (paid media) or social media to fully leverage the power of the media to tell or reinforce your story
  • Your corporate identity, website or other marketing tools are dated or not optimized for modern technology platforms including mobile devices and iPads
  • Your products, services or people only get mentioned in the media, not written about
  • Your company or organization is not easily found on the Internet
  • You aspire to use social media to connect with customers and prospects on a deeper level
  • You're not sure your marketing or communications program spending is appropriate relative to your goals and overall budget
  • Your website isn't enhancing your customer experience or clearly communicating your value proposition
  • You’re not sure how your customers value your products and services including their various features and benefits
  • You don't have enough staff (or any senior staff) to develop, execute or maintain necessary marketing, communications or public relations projects and programs
  • You're not fully leveraging the power of your employees, customers, referral sources and others to help tell your corporate or organizational story