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In business as in life, nothing's better than a good story.

What is Corporate Storytelling?

Corporate storytelling is how the most successful companies use marketing and communications to move their businesses ahead.

Corporate storytelling is about winning...

  • Clear understanding of your value proposition
  • Acceptance of a new product, service or idea
  • New business leads and sales conversions
  • Maximum customer retention
  • Higher revenues and shareholder returns
  • Premium pricing

It's about getting to the core of an organization's value proposition, and developing narratives that simply and compellingly relate "the story" to customers, prospects, investors, media, employees and others in a way that motivates them to think or act favorably.

And it's about developing focused, cost-effective programs that enable companies to reinforce the story (and differentiate themselves) through every action they take.

Corporate storytelling relies on facts, never fiction, and is grounded in meticulous competitive and market research.

Want to know more about corporate storytelling? Read "A Good Story" by following this link

Think your firm could benefit from The Corporate Storyteller's services? Take this test and find out