Garage Envy, the garage storage and organization specialist, wanted to grow by expanding its regional and national profile.
To help the company reach its business goals, The Corporate Storyteller developed a comprehensive public relations and marketing communications plan.
Leveraging strong topical interest in garage improvements (the “final frontier” of home improvement), the agency helped the company attract widespread media attention and, as a result, heightened consumer interest. Extensive earned media was complemented by a regional promotional contest co-sponsored by a television station, as well as paid advertising.
As part of the integrated marketing campaign, the agency helped the company win multiple consumer awards for excellence in garage renovations, as well as achieve measurable improvements in its organic Google and Yahoo search-engine rankings, which drove increased traffic to the company's website that the agency redesigned.