We never stop thinking about our clients: In the shower, at the gym or while taking the kids to grandma's. But we never charge clients for our time in the shower!
In business as in life, nothing's better than a good story.
What is Corporate Storytelling?
Corporate storytelling is how the most successful companies use marketing and communications to move their businesses ahead.
Corporate storytelling is about winning…
- Clear understanding of your value proposition (in other words, your brand)
- Acceptance of a new product, service or idea
- New business leads and sales conversions
- Maximum customer retention
- Higher revenues and shareholder returns
- Premium pricing
It's about getting to the core of an organization's brand value proposition, and developing narratives that simply and compellingly relate “the story” to customers, prospects, investors, media, employees and others in a way that motivates them to think or act favorably.
And it's about developing focused, cost-effective programs that enable companies to reinforce the brand story (and differentiate themselves) through every action they take.
Corporate storytelling relies on facts, never fiction, and is grounded in meticulous competitive and market research.
Want to know more about corporate storytelling? Read “A Good Story” by following this link
Think your firm could benefit from The Corporate Storyteller's services? Take this test and find out