Helix Blog
Visit our Helix Blog for updates on the agency and our take on commercial real estate markets and on events, strategies and tactics shaping modern real estate marketing and PR.
Notable News at the Nexus of Commercial Real Estate and Energy
April 03, 2024
There’s been a flurry of news recently affecting commercial and multifamily building greenhouse gas emissions, energy efficiency and renewable energy. The CRELIX Team summarizes the news here.
read moreAre Press Releases Always the Answer?
February 14, 2024
So often our new clients assume sending out a press release is the best and only way to garner media attention for their important news. If only it were that simple.
read moreIs Your Social Media Working Hard as a Marketing Channel? Take This Test to Find Out
January 15, 2023
It’s widely accepted that social media can be an effective communications tool. But social media also can be a powerful marketing channel to generate new business leads and turn good customers into great customers.
read moreCRELIX Clients Go Places
November 18, 2022
Marketing and PR success can be measured in a variety of ways depending on the goals. For these three CRELIX clients, their success resulted in being acquired by competitors in significant wins for their owners and investors.
read moreReal Estate’s Contribution to the U.S. Economy Holds Up During the Pandemic
June 15, 2022
The U.S. real estate sector’s massive contribution to the American economy held up, and even increased by some measures, during the COVID-19 pandemic.
read moreHappy New Year 2022
January 01, 2022
Please enjoy our short video greeting card.
read moreCRE Brokers are Leading the Way Back to the Office
October 01, 2021
The nation’s workers may be crawling back to the office, but commercial real estate pros are leading the return to in-person work.
read moreNew Report from JLL Highlights Real Estate’s Tech Transformation
September 01, 2021
Global real estate services firm JLL reports in this broad industry survey that technology is transforming the built environment and companies operating in related industries at a faster clip as a result of the pandemic.
read more17 Books About Commercial Real Estate to Put on Your Reading List
February 11, 2021
From Stephen A. Schwarzman’s “What It Takes” to Vicky Ward’s “The Liar’s Ball,” here are 17 of the more prominent books about commercial real estate.
read moreCRELIX’s Other Client: The News Media
December 15, 2020
We don’t get paid by them, but the media is CRELIX’s “other client.” That’s why we listen so carefully to media feedback and how we help clients get more media attention for their stories.
read moreThe Supreme Court Rules… and Who’s Zooming Who
September 13, 2020
The COVID Summer of 2020 has brought more than a highly contagious, potentially fatal disease (though all else seemingly pales in comparison).
We got a precedent-setting trademark ruling from the U.S. Supreme Court, and saw heightened interest in fast-sounding company and product names in the vein of Zoom software.
read moreHow is COVID-19 Changing Real Estate Content Marketing?
April 27, 2020
The new wave of content-based marketing and communications since the onset of the coronavirus crisis has been astounding.
read moreHappy New Year 2020
January 01, 2020
We hope your new year is spectacular! Enjoy our short video greeting card.
read moreCRELIX’s Cary Brazeman in Bisnow on Best Commercial Real Estate Social Media Practices
November 13, 2019
CRELIX’s Cary Brazeman is quoted in Bisnow today on best commercial real estate social media practices. “I’m in good company with the other experts quoted,” Cary says.
read moreThree Reasons Why Companies Fail at Media Relations
August 21, 2019
Third-party media holds the power to help amplify and spread your story to educate and build awareness, generate leads and reinforce brand value. But getting “free” media attention for your company, service, product or organization has become harder than ever.
Why do so many companies fail to get the media attention they deserve? There are three key reasons.
read more10 Commercial Real Estate Video Games You Must Play This Summer
August 13, 2019
Just because you’re on a summer vacation doesn’t mean you can’t brush up on your real estate skills. And, doing so doesn’t have to be work — it can be fun.
read moreMore Than 50 Ideas, Policies, Proposals, Suggestions and Radical Notions to Fight the Affordable Housing Crisis
August 12, 2019
The affordable housing crisis is at a fevered pitch. Nearly half of all U.S. renters are cost-burdened, paying more than 30% of after-tax income on housing. The Department of Housing and Urban Development estimates that 12 million households (renting and owning) pay more than 50% of their take-home income on housing each year. What to do about it?
read moreSocial Media Tips for Commercial Real Estate Brokers
February 20, 2019
Social media can be a powerful complement to build relationships and enable others to spread the word on your behalf. If you’re prepared for the interaction and accept the risk, here are eight tips to make the most of social media.
read moreWhere Is Social Media Headed in 2019?
February 11, 2019
If you have time to read only one report on where social media is headed in 2019, check out Hootsuite’s 2019 Social Media Trends Report.
read morePrivate Capital Formation Hits All-Time High in U.S.
January 23, 2019
New layers of financial regulations make unregistered securities more attractive, and the general trend toward private wealth continues, according to a new government report. The data and analysis are illuminating for real estate market participants.
read morePublic Relations Tips for Commercial Real Estate Brokers
January 22, 2019
PR, short for public relations, is a prime strategy to raise your profile in the market and create goodwill that can be leveraged to support your commercial real estate business marketing. But just what is PR?
read moreThe Corporate Storyteller is Now CRELIX: Watch the Video
January 01, 2019
It’s official! The Corporate Storyteller is now CRELIX Marketing Partners, a national marketing and public relations firm specializing in real estate, finance, technology, information and energy/environment.
read moreThe Corporate Storyteller to Ring In 2019 with a New Name
November 15, 2018
In January The Corporate Storyteller will be changing its name. Why are we changing the agency’s name?
read moreWhy IHOP’s Fake Name-Change was Real News
July 16, 2018
They didn’t really change their name, yet IHOP’s recent publicity stunt landed the company on the front pages of The Wall Street Journal, USA Today and other major media — reaping millions of dollars of free advertising for the pancake giant.
read moreLast Thursday I Received 318 Emails… 12 Tips for Email Marketing & Management Survival
May 09, 2018
It’s not a personal record, but it’s a lot of email. I take responsibility. I’m a joiner.
read moreWhere Is Social Media Headed in 2018?
February 15, 2018
If you have time to read only one report on where social media is headed in 2018, check out this one.
read moreHappy New Year 2018
January 01, 2018
Why is this woman crying?
read moreNew Products Fail When Their Brand Stories Don’t Make Sense
December 15, 2017
The new “Museum of Failure” (real name — I kid you not) just opened a traveling show in downtown Los Angeles.
read moreWhen “Story” Loses Out to Short-Term Sales Tactics, Brand Value Suffers
October 11, 2017
The op-ed piece below, written by an ad agency executive, reminds me why storytelling — supported by compelling visual imagery — remains so key to building long-term brand value for a company or other type of organization.
read moreThe Pied Piper Probably Read These Three Books to Get People to Follow Him
August 30, 2017
These three books are shining examples of storytelling in action. You can learn from them how to be a better storyteller, and get people to follow your lead in business and in life.
read moreWhat is a “Responsive” Website and Do You Need One?
July 27, 2017
Website development continues to evolve at a rapid pace. Leading-edge websites today are based on “responsive design.” They shape-shift…
read moreCosts Drop to Produce Short, Sharable Business Videos
December 15, 2016
It used to be that producing a quality video required sending camera crews to various locations at a cost of thousands of dollars per day. Editing and graphics could add thousands more to the bill. In the old days, that’s what you had to do. But no longer.
read moreBored with Your Own Company’s Messaging? It’s Probably Just Starting to Work
November 29, 2016
One of the biggest challenges we face as marketing consultants is hearing from organizations that are bored with their own messaging and inclined to change it just because.
read moreBoy, Do We Know Social Media!
June 06, 2016
Hootsuite is one of the most powerful social media management platforms, allowing companies and organizations to publish, monitor and respond to feedback across multiple social media channels from one central dashboard. The Corporate Storyteller is a Hootsuite agency partner.
read moreIt’s Raining Media Coverage: CRELIX Delivers for CREFC
April 15, 2016
The CRE Finance Council represents the commercial real estate finance sector at the national level as an industry and policy advocate. Since CRELIX (then known as The Corporate Storyteller) became CREFC’s public relations agency of record, the organization has been in the news more than 300 times!
read moreWe’re Certifiable… Or Something Like That!
March 28, 2016
The Corporate Storyteller has managed a number of paid-search Google AdWords campaigns as part of integrated marketing programs. Now we’re certified by Google to do it even better. Corporate Storyteller team member Leslie Newmeyer is our resident authority, aided and abetted by the rest of our certifiable team!
read moreEat at Moe’s: Mex Dining Chain Makes Most of Chipotle Closure
February 08, 2016
Guerrilla marketing kudos to Moe’s for acting fast to leverage the Chipotle situation, which has generated “free” publicity for Moe’s as valuable or more so than the price of the USA Today ad that Moe’s bought and paid for in today’s newspaper.
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